Marc Lepetit

Marc Lepetit

IP Architect. Bridge builder. Transformation shaper.

My main focus areas

Full-Service Content Creation

Realization of high-end content across all genres, from the event series „Ku’damm“, now in its fourth season, a continuity rarely seen in German television, to the multi-award-winning docudrama „I Am!: Margot Friedländer“, a genre that I have helped shape significantly in recent years.

360° & Location Based Entertainment

Vertical scaling of narratives into digital and physical experiences to consistently expand the value chain of existing IP. With the „Ku’damm“ series, in collaboration with BMG, Popout, and Stage, the expansion into the Theater des Westens was realized—globally one of the few musicals to successfully bring two „seasons“ to the stage. With „Kill your Darling,“ I realized one of the first transmedia projects in Germany, bringing it to various screens in cooperation with Telefónica O2 and Pro7.

Creator Brand Extension

Strategic consulting for agile, agency-independent business models and digital ecosystems. I have had the privilege of managing diverse campaigns such as „Sicherheim,“ which was honored with the German Sustainability Award in 2022, as well as overseeing the restructuring of the UFA Group's entire digital communication.

My Perspective

On Instagram

My Perspective

Vertical Drama: The Next Transmedia Hype?

Wer sich im Jahr 2009 in der Medienbranche bewegte, und das habe ich getan, erinnert sich noch an die kollektive Euphorie rund um Transmedia Storytelling. Konferenzen und Panels verkündeten unisono, dass lineare Inhalte ausgedient hätten und Geschichten fortan parallel über... Read More "Vertical Drama: Der nächste Transmedia-Hype?"

Protected: Einfach mal lieb sein

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Protected: Das Universum

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I'm done.

You can also meet me – here you'll find events and dates where I'll be on-site, and I'm always happy to receive scheduling requests! Appointment requests Yay!

  • 27. August: Hannover
  • 28. – 29. August: Köln
  • Mitte September: Süddeutschland & Österreich
  • Ende September: Amsterdam