Vertical scaling of narratives into digital and physical experiences to consistently expand the value chain of existing IP. With the „Ku’damm“ series, in collaboration with BMG, Popout, and Stage, the expansion into the Theater des Westens was realized—globally one of the few musicals to successfully bring two „seasons“ to the stage. With „Kill your Darling,“ I realized one of the first transmedia projects in Germany, bringing it to various screens in cooperation with Telefónica O2 and Pro7.